The global marketing automation market size reached USD 4.62 Billion in 2021 and is expected to register a revenue CAGR of 12.5% during the forecast period, according to latest analysis by Emergen Research. Rising demand for personalized advertising is the key factor driving market revenue growth.
The analysis examines the factors influencing industry growth in the worldwide Marketing Automation market and provides detailed estimates regarding the growth pattern. Drivers, restraints, opportunities, threats, risks, constraints, and other characteristics of the market are some of the study’s primary subjects. The study offers a comprehensive investigation of the company profiles, product portfolio, and corporate expansion strategies in addition to a full analysis of the competitive environment. The Global Marketing Automation Market Research Report by Emergen Research was provides comprehensive coverage of the qualitative and quantitative analyses of the Marketing Automation market in addition to significant market statistical data. Both current estimates through 2022 and historical data from 2018 to 2019 are provided in the research paper. The study also examines established and emerging market players, providing a broad overview of the company, its product line, commercial alliances, and expansion ambitions.
Marketing automation can be a valuable tool for personalized advertising. Personalized advertising involves targeting specific segments of the market with customized and relevant messages, rather than generic, one-size-fits-all advertisements. The demand for personalized advertising has been increasing in recent days. 80% of customers are more likely to buy from a company that offers a personalized experience. Marketing automation can help businesses create and deliver personalized advertising in various ways through data collection and analysis, segmentation, personalized email marketing, and social media marketing. The rising demand for personalized advertising is boosting the revenue growth of marketing automation, as it drives sales, improves the customer experience, and helps businesses stand out in a crowded market. Personalized advertising is more effective at driving sales and conversions compared to generic advertising. By targeting specific segments of the market with relevant and personalized messages, businesses are more likely to engage their audience and convince them to act. This can lead to higher conversion rates and, in turn, increase revenue.
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Global Marketing Automation Market Highlights:
- Regional demand estimation and forecast
- Product Mix Matrix
- R&D Analysis
- Cost-Benefit Analysis
- Pre-commodity pricing volatility
- Supply chain optimization analysis
- Technological updates analysis
- Raw Material Sourcing Strategy
- Competitive Analysis
- Mergers & Acquisitions
- Location Quotients Analysis
- Carbon Footprint Analysis
- Patent Analysis
- Vendor Management
Competitive Landscape:
The latest study provides an insightful analysis of the broad competitive landscape of the global Marketing Automation market, emphasizing the key market rivals and their company profiles. A wide array of strategic initiatives, such as new business deals, mergers & acquisitions, collaborations, joint ventures, technological upgradation, and recent product launches, undertaken by these companies has been discussed in the report. The report analyzes various elements of the market’s competitive scenario, such as the regulatory standards and policies implemented across the industry over recent years. Our team of experts has leveraged several powerful analytical tools, such as Porter’s Five Forces analysis and SWOT analysis, to deliver a comprehensive overview of the global Marketing Automation market and pinpoint the fundamental growth trends.
Key Companies Profiled in the Report are:
IBM Corporation, Cognizant, Oracle Corporation, Marketo, Inc., Salesforce, Inc., HubSpot, Inc., Teradata, SAS Institute Inc., Infusion Software, Inc., and GetResponse
Key Parameters Analyzed in This Section:
- Company Profiles
- Gross Revenue
- Profit margins
- Product sales trends
- Product pricing
- Industry Analysis
- Sales & distribution channels
Regional Segmentation:
- North America
- Latin America
- Europe
- Middle East & Africa
- Asia Pacific
Key Points Covered in This Section:
- Regional contribution
- Estimated revenue generation
- Vital data and information about the consumption rate in all the leading regional segments
- An expected rise in market share
- Forecast growth in the overall consumption rate
Click to access the Report Study, Read key highlights of the Report and Look at Projected Trends @ https://www.emergenresearch.com/industry-report/marketing-automation-market
Some Key Highlights from the Report
- Small & Medium Enterprises (SMEs) segment is expected to register a steady revenue growth rate over the forecast period. Marketing automation can help SMEs to streamline and automate their marketing efforts, saving time and resources that can be better spent elsewhere. It is a cost-effective solution for SMEs, as it can help them to reach their target audience more efficiently and effectively, which creates high demand for this automation solution among SMEs.
- Social media marketing segment is expected to account for a significant revenue share over the forecast period due to the increasing trend of using social media among individuals. Social media marketing automation can help businesses to automate tasks such as scheduling social media posts, monitoring social media activity, and generating social media reports. It can help businesses to deliver more targeted, personalized messages to their followers, improving the overall customer experience and increasing the chances of conversion.
- Market in North America accounted for the largest revenue share in the global marketing automation market in 2021. North America is home to a large and sophisticated market, with a high level of competition. This has led businesses to seek out ways to streamline and optimize their marketing efforts, and marketing automation has emerged as a key solution. In addition, the growing adoption of digital marketing is boosting the revenue growth of the market in this region, especially in U.S., and Canada. Marketing automation can help businesses to automate and optimize their digital marketing efforts, improving the efficiency and effectiveness of their campaigns.
Market Overview:
The report bifurcates the Marketing Automation market on the basis of different product types, applications, end-user industries, and key regions of the world where the market has already established its presence. The report accurately offers insights into the supply-demand ratio and production and consumption volume of each segment.
Segments Covered in this report are:
- Component method Outlook (Revenue, USD Billion; 2019-2030)
- Deployment Outlook (Revenue, USD Billion; 2019-2030)
- Organization Size Outlook (Revenue, USD Billion; 2019-2030)
- Large Enterprises
- Small & Medium Enterprises
Additional information offered by the report:
- Along with a complete overview of the global Cobots market, the report provides detailed scrutiny of the diverse market trends observed on both regional and global levels.
- The report elaborates on the global Cobots market size and share governed by the major geographies.
- It performs a precise market growth forecast analysis, cost analysis, and a study of the micro- and macro-economic indicators.
- It further presents a detailed description of the company profiles of the key market contenders.
Thank you for reading our report. If you have any requests for customization of the latest report, kindly get in touch with us. Our team will assist you and ensure the report is designed as per your requirements.
About Us:
Emergen Research is a market research and consulting company that provides syndicated research reports, customized research reports, and consulting services. Our solutions purely focus on your purpose to locate, target, and analyse consumer behavior shifts across demographics, across industries, and help clients make smarter business decisions. We offer market intelligence studies ensuring relevant and fact-based research across multiple industries, including Healthcare, Touch Points, Chemicals, Types, and Energy. We consistently update our research offerings to ensure our clients are aware of the latest trends existent in the market. Emergen Research has a strong base of experienced analysts from varied areas of expertise. Our industry experience and ability to develop a concrete solution to any research problems provides our clients with the ability to secure an edge over their respective competitors.
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