Augmented reality (AR) is a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view. AR app development is the process of creating AR apps that use this technology to enhance the user experience. AR apps can be used for a variety of purposes, such as gaming, education, and training.

AR app development is a relatively new field, but it is growing rapidly. The global AR market is expected to reach $120 billion by 2022. This growth is being driven by the increasing popularity of mobile devices and the growing demand for immersive experiences.

If you are interested in developing AR apps, there are a number of resources available to help you get started. There are also a number of AR development platforms available, such as Vuforia and ARKit.

With the right skills and resources, you can develop AR apps that will engage and amaze users.

Business across different sectors, whether it is in healthcare, travel, banking, on-demand, or any other, you can guess. Augmented Reality has accomplished in concurring these various business challenges. 

Now AR technology is a necessity for every business, which makes it trendy in 2023. But, before moving any further, let’s know what Augmented Reality is. 

What is AR?

Augmented Reality is the interactive version of combining the real world and virtual world to give the user an experience of a connected environment. They can come-across digital visuals, sounds, and other stimuli via holographic technology.

 One of the best examples of this technology is Pokemon Go game, where people find these Pokemon in the real world by detecting them through their smartphone camera. There are many businesses like healthcare, travel, and also hotel booking app development company makes travel apps that use AR technology to give the user an experience of the virtual hotel before booking a room for them, want Augmented Reality into their market. Now let’s go through the augmented reality trends in this blog.

Latest Augmented Reality Trends

1. Metaverse 

One of the main objectives of the Metaverse is to vanish the space between the virtual and physical worlds. These trends are taking place which are going crazy among the people in metaverse now, i.e.,

1. Avatars

Avatar is a computer representation of user in 3D and is used in a computer-generated 3Dimensional world. 

2. Spatial audio

Spatial audio will give you the feeling that you are sitting in a movie theatre while watching a video on your smartphone, tab, or any other device. 

2. Collab Between Augmented Reality and Artificial Intelligence

Artificial Intelligence makes Augmented Reality perform better as AI technology simplifies the challenging algorithms used in AR technology. For example, there are 3D scanning apps that will scan the physical product and make a digital format from which a user can create a prototype. It can also be used to import real-world objects into the metaverse environment. People can experience real-world things in the virtual world with the help of the collaboration between augmented Reality and Virtual Reality.

3. WebAR

WebAR, also known as Web-based Augmented Reality, is the technology that allows a user to interact with the experience given by the augmented Reality in their smartphones or web browser. Although WebAR offers an elementary Augmented Reality experience like showing simple 3D objects, changing the filter, changing the background, adding a filter to faces, and many more. Many cosmetic companies use this AR technology to sell their beauty product. However, WebAR is still evolving, and in the future, it will help users to engage more with the Internet.

4. Indoor and outdoor navigation

With the help of AR technology, user can travel through places virtually. For example, many shopping malls and airports provide this technology to the user to see the directions or easily purchase the product they are finding through AR indoor navigation. In addition, some Hotels hire a hotel booking app development company to provide an app for their customer to easily navigate through their hotel to find the way to their room. 

5. Avatars

As mentioned earlier, Avatars are part of Metaverse, a 3D representation of a user in a computer-generated world. These Avatars are primarily used in chat apps for any entertainment website. Meta has now introduced an Avatar feature in Instagram, Facebook, and Whatsapp to create a person’sperson’s Avatar by using face tracking. Before Meta, Snapchat had this feature of creating an avatar by tracking the full body and creating a user’s Avatar, which is used for only entertainment purposes.

6. Immersive AR gaming apps

Augmented Reality based gaming apps are already popular among gamers. Even verified market research reports that by 2028, the market revenue of AR gaming apps will be around $ 31.7 billion. Many developers build this AR interactive gameplay with the help of various frameworks like React Native, Flutter, ARtoolkit, and many others. AR synchronizes real-time surroundings and visual game content, driving the gaming market crazy. One of the popular games called Pokemon Go is the best example of AR technology which was a hit during its release. Users can detect Pokemon with their smartphones and catch them with the help of a virtual Pokemon ball. There are many other games, like Temple treasure hunt and Sharks in the Park, using AR technology, which can be found in the apple store and google play store for free. 

7. Remote assistance 

AR remote assistance combines interactivity with AR technology to connect with others in Real-time through video and voice calls. After the pandemic, it has been a blessing for many businesses to work by sitting in their home. So it is something everyone needs now and is still trending in 2023.

8. AR cloud 

AR cloud is a technology that distributes digital content that is user-centric and contextual overlaid on physical objects via head-mounted displays, smartphones, and headsets. AR creates a digital copy of the real-world environment. AR cloud helps to share augmented reality experiences for multiple users simultaneously. This technology improves the customer experience and can increase engagement among the user. Its popularity might become the reason to hit the trend list of 2023 in the world technologies.

Conclusion

Augmented Reality is hitting the trend list for 2023. It has taken technology to a different level. Because of its popularity, every business thrives on having AR technology to increase engagement and sell its product. If you want an AR-integrated app, you can hire a top mobile app development company to build you an app that will enhance your business and lead you into the market.